Using LinkedIn for Prospecting New Business: Coming In from the Cold

This online sales training covers how to use LinkedIn for competitive advantage, prospecting and calling success…

LinkedIn and other networking sites are well understood as excellent sources of leads. What is less understood is how to leverage the power of LinkedIn for establishing contact with high-value, high-probability targets.

This session is not for the fainthearted. It is intense and covers a lot of ground:

• How to build a network that gives you immediate access to millions of contacts
• How to see contacts hidden from your network and how to build your own “working profiles”
• How to get the inside track on “trusted referrals” to get introduced to “VITO”
• How to utilize a number of online tools and resources to turbo-charge your LinkedIn experience

The session’s recurring theme is how to gather competitive intelligence and personal data to gain access, trust and an audience with “prequalified” prospects.

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