Competitive Intelligence and the Social Web: A Primer for Producers

A webinar that shares how to leverage advantage through intelligence gathering using free online resources and tools…

The social web describes the way people socialize online using a variety of services, tools and resources. This includes ”communities” like like Myspace and Facebook, online networks like LinkedIn, sites for sharing documents, videos and music and so on.

This online space provides rich pickings for intelligence gathering. With “insider knowledge” it is possible to gain advantage in a variety of competitive situations. This includes prospecting, sales, finding a new job, recruiting and other activities.

Topics covered in the session include:

• Basic search techniques, tips, shortcuts and hacks
• How, where and why to use intelligence gathering
• Ethical issues and staying out trouble
• Mining the “deep web” for competitive intelligence
• Five must-have tools and where to get them for free

Includes cheat sheets, and other useful references.

For registration details with alternative times and locations, please click here »