Competitive Intelligence and the Social Web: A Primer for Producers

An in-depth, fast-paced webinar for salespeople, researchers, recruiters and anyone who wants to leverage intelligence gathering, free online resources and tools to gain an “unfair advantage…”

The social web describes the way people congregate online to share their content, information and other stuff; how they make connections and keep in touch; and get their news and so on.

Communities like MySpace, Facebook, and Ning; online networks like LinkedIn; social bookmarking sites like Delicious; video and music sharing sites and so on, provide rich pickings for intelligence gathering. “Unpublished” databases, spreadsheets, membership lists, org. charts, and more provide rich pickings too.

With “insider knowledge” it is possible to gain true advantage. More than prospecting for business or beating out the competition, finding a new job or recruiting hard-to-find talent, competitive intelligence can give us access to opportunities otherwise unimagined.

Topics covered in the session include:

• Basic search techniques, research tips, shortcuts and “hacks”
• How to optimize your searching online using free tools and programs
• How to gather useful competitive intelligence and what to do with it
• Mining the “deep web” for invaluable information
• How to connect competitive- and social intelligence to engage your targets
• A review of free tools and resources that put you ahead of the game.

This session will be recorded and made available for all attendees. The session is supported with online resources and includes self-paced study guides.

For quick registration, please click here »