This 60-minute session is to introduce the “uninitiated” to the basics of searching for leads and resumes using Google, and for more experienced recruiters who want to learn new things.

The session will be especially helpful for those who are registering for other BROWN BAG RECRUITER workshops who are either unfamiliar with basic search syntax or want a quick refresher.

Session goals include:

• Share the basics of Boolean search. You will see how simple search strings are constructed and how they can be used to find resumes and other leads available on the web but otherwise hard to find..
• Focus on finding engineering and technical talent with an emphasis on identifying diversity candidates. However, the techniques can be applied to any skill set and/or location.
• Provide access to additional free resources including self-paced study guides, tutorials, videos and research

Self-paced study materials and other resources are included to download.

Communities like MySpace, Facebook, and Ning; online networks like LinkedIn; social bookmarking sites like Delicious; video and music sharing sites and so on, provide rich pickings for intelligence gathering. “Unpublished” databases, spreadsheets, membership lists, org. charts, and more provide rich pickings too.

With “insider knowledge” it is possible to gain true advantage. More than prospecting for business or beating out the competition, finding a new job or recruiting hard-to-find talent, competitive intelligence can give us access to opportunities otherwise unimagined.

Topics covered in the session include:

• Basic search techniques, research tips, shortcuts and “hacks”
• How to optimize your searching online using free tools and programs
• How to gather useful competitive intelligence and what to do with it
• Mining the “deep web” for invaluable information
• How to connect competitive- and social intelligence to engage your targets
• A review of free tools and resources that put you ahead of the game.

This session will be recorded and made available for all attendees. The session is supported with online resources and includes self-paced study guides.

This solid one-hour training includes:

From Filtering to Finding and Research to Recruiting Online

• A three-step approach to creating an online recruiting strategy on-the-fly
• “Dumpster diving”: How to sift through other recruiters stuff online to find new leads and sources
• Five must-have tools that cost you nothing but produce qualified leads and resumes online every time

Making Connections and Candidate Contact

• Building a profile: From where to contact, when to contact and how to contact
• Warm referrals: How to make “cold calls” without getting cold feet or the cold-shoulder
• How to use your intelligence to make personal connections that will be valued over time

Self-paced study materials and other resources are included to download.